We have rediscovered the traditional yakisugi from ancient Japan. Founded in Austria, we are a pioneer of vertical, traditional deep charring with a pure flame and stand for values such as innovation, sustainability and quality from careful craftsmanship.
Deeply rooted in centuries of tradition, we combine proven technology with the knowledge of the future. We have made it our mission to create wood products for present and future generations.
With our energy-saving burning process, innovative research and various sustainability measures, we are continuously driving forward our development as a resource-saving, environmentally and climate-friendly company.
Our company history began in 2017 when company founder Bernhard Moser first became aware of carbonized wooden facades through London architect Benedikt Wilhelm, then still the owner of Studio Wilhelm – an award-winning London architecture firm.
Fascinated by the unique, black charred look, the two delved deeper into the world of carbonized wood and became intensively involved with the Japanese tradition of Yakisugi, also known as Shou Sugi Ban. In this sustainable method of wood preservation, the wood surface is carbonized by controlled burning with a pure flame, making it more durable and resistant.
It wasn’t long before Bernhard Moser was working with architect Benedikt Wilhelm on the first project using black carbonized wood: the exclusive Kebony product was used as the carbonized facade of a company building on the outside, covering an area of 500 square metres. They also used carbonized and refined wood in the interior of the building as wall panelling, furniture and stylish design elements.
The initial skepticism of the companies involved quickly turned into positive enthusiasm after the project was implemented. As the building with the carbonized facade was so well received, Bernhard Moser and his friend, colleague and business partner Maximilian Garneier soon set about launching the carbonized wood onto the market. The two founded the company Ennobled, which now offered traditionally carbonized and refined – i.e. subsequently brushed – woods.
At the time, there were only a few manufacturers of these carbonized woods in the world, and almost all of them processed their wood using the industrial combustion method, in which the surface is flamed with the fossil fuel natural gas. The disadvantage of this is that burning natural gas consumes a lot of energy and consequently releases a lot of CO2 into the atmosphere.
This consumption of resources was not an option for the company owners of Ennobled. They found a different, more sustainable solution for producing the carbonized wood: traditional, vertical deep charring. According to the old Japanese tradition of Yakisugi, three wooden planks are placed in a vertical triangular shape. The inside of this tube is ignited with a paper. The resulting chimney effect burns all the wooden surfaces on the inside evenly. As soon as the top layer of wood is charred, the fire is extinguished. The result is carbonized wood with a special, black charred look and exceptional structure and texture.
In contrast to the industrial burning method, no fossil fuels or chemicals are required! In addition, manual carbonization has another decisive advantage: the wood surface is carbonized particularly deeply and thoroughly. This creates a thick layer of carbon that protects the wood from the penetration of fungi, insects, moisture and the effects of the weather.
Today, we can proudly say that our Deep Charred Wood is a particularly durable, sustainable, high-quality and long-lasting quality product!
As a pioneer of deep charring, we were the first company in Austria to launch the traditional firing method based on the Japanese Yakisugi technique. We are the market leader in this segment and a successful pioneer in terms of the environment, sustainability and quality.
As the number of successfully completed projects increased, so did the number of new customers who became aware of Ennobled. Due to the good order situation, Ennobled OG was finally renamed a GmbH in 2021.
As the carbonized woods became increasingly popular with architects, master builders, private and commercial customers and Ennobled GmbH put a lot of energy into the further development of the products and the optimization of marketing, delivery and customer service, the demand for Ennobled’s carbonized and refined woods has risen sharply since then. Sales Manager Elisabeth Burbach, who has been part of the Ennobled team since 2021, has also made a significant contribution to this.
Numerous customers outside Austria also appreciate the good customer service and high quality of our products: Having started out with a small team in Salzburg, we are experiencing increasing international demand for our carbonized woods. Since 2023, we have been active in the entire DACH region and supply customers across Europe! We have been expanding into Italy since 2022, where Pichler AG distributes our products as a partner of Ennobled. Another company location is currently being established in the Netherlands, and we are also aiming to open a location in English-speaking countries in the near future.
We are already supplying customers throughout Europe and in some cases even internationally: we are handling our projects with Deep Charred Wood in countries such as Austria, Germany, Switzerland, Italy, Croatia, Holland, England and now even occasionally overseas in South Africa, Canada and America.
It remains exciting for Ennobled, the growth curve is definitely pointing steeply upwards – so we are looking forward to an interesting future together with our customers and partners!
Bernhard Moser
Company founder and owner of Ennobled GmbH
Despite continuous growth, Ennobled’s original values have always remained the same: Personal, individual advice from technical experts and customized service quality are upheld by us. With our comprehensive pre- and aftercare, we want to offer you a long-lasting quality product that you will enjoy for many years and generations to come.
Ennobled was named best young company in the “Start-up” category at WIKARUS 2023!
The WIKARUS Salzburg Business Award is presented annually to companies with outstanding entrepreneurial and innovative achievements that recognize and exploit new market opportunities and are thus able to position and assert themselves on the market with above-average success. Criteria for the award include successful market entry, sustainable development and well-known reference customers.
With various projects throughout Europe – from business premises in London to a hotel in Saalbach – the WKO (Austrian Chamber of Commerce) has now officially named Ennobled as one of the most promising start-ups in the country, which still has a lot of upside potential thanks to a sustainable, innovative product!
Durable, robust and resistant, sustainably produced and at the same time visually modern, stylish, elegant and creative – these are the demands that customers place on products and therefore also on companies these days. With our carbonized and refined woods, we literally hit the mark here: because they combine sustainability and quality with a beautiful, stylish design!
Our deep charring also has a very special effect: this traditional process creates a unique, deep black and plastic surface with an exclusive color, texture and structure. It is not for nothing that our carbonized woods are often compared to crocodile skin, silk or high-quality leather. The elegant appearance, which can be finished in a variety of looks using a special process, makes our woods a popular, versatile design element for indoor and outdoor use.
The areas of application range from facade design for hotels, chalets, commercial customers, single and multi-family homes or restaurants to garden fences, garages, saunas, kitchen furniture and exclusive interiors for private customers, restaurants or company buildings. With our diverse product range of carbonized and refined woods, we find the right deep charred wood for every single customer and every individual project.
In order to further optimize our entire production process and the technical properties of our wood, we work together with universities, technical colleges, research institutes and experts from the region and the DACH region.
They regularly test our wood products and research ways to make our processes even more sustainable. For example, Kuchl University of Applied Sciences has already carried out countless weathering, cut edge and outdoor tests. You can find out more about the test results and research and development at Ennobled here:
This is because many of our satisfied customers become long-term partners in the course of a good, appreciative and successful collaboration!
We have a very broad base and serve master timber builders, architects, property developers and carpenters as well as private house builders.
Technical know-how, top quality and personal, individual all-round support.
This makes Ennobled GmbH your ideal partner for your next project.
News, Press & Events
Discover the latest news from our product range, current press releases, awards, trade fairs and events here.
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